Nobu is the world's most recognised Japanese restaurant and is known for its innovative new style Japanese cuisine. Esteemed Chef Nobu Matsuhisa brings his reputable fusion of traditional Japanese cuisine with South American flavours to create the unique dining experience that is Nobu. The highly acclaimed Nobu brand brings the world's largest Nobu Restaurant space to Caesars Palace Las Vegas in the heart of Nobu Hotel. The 11,200-square-foot restaurant features a sushi bar, private dining area and circular central bar. It's also the only U.S. Nobu offering teppan tables. Nobu won't be the only high-profile chef making an appearance inside the Barangaroo casino and hotel, either. It'll be home to 14 bars and restaurants, including one by Clare Smyth, who's worked at Restaurant Gordon Ramsay and Alain Ducasse's Le Louis XV (both three Michelin starred-restaurants), which is slated to open in February 2021. Nobu is the world’s most recognised Japanese restaurant, known for its innovative new style Japanese cuisine and exceptional service. Nobu started as a business partnership in 1994 between Chef Nobu Matsuhisa, his partners actor Robert De Niro, producer Meir Teper, and managing partner Richie Notar.
As we begin to reopen our restaurants to the public, we want you to know, we are committed to doing so as responsibly and safely as possible. We are taking extra measures as the safety and health of our customers and staff is paramount. Certain policies and procedures have been modifed, and new requirements introduced, to ensure we are adhering to applicable health and safety guidelines and complying with state and local law. We want to thank you for your continuous support during this challenging time and are honored to serve you again.
Born | March 10, 1949 (age 71) Saitama, Japan |
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Culinary career | |
Cooking style | Japanese |
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Nobuyuki 'Nobu' Matsuhisa (松久 信幸 Matsuhisa Nobuyuki; born March 10, 1949) is a Japanese celebrity chef and restaurateur known for his fusion cuisine blending traditional Japanese dishes with Peruvian ingredients. His signature dish is black cod in miso. He has restaurants bearing his name in several countries. He has also played small parts in three major films.
Nobu was born in Saitama, Japan. When he was eight years old, his father died in a traffic crash, and he and his two older brothers were raised by his mother.[1] Immediately following the death of his father, Nobu began to travel the world. Over the next decade, while being raised by his mother, Nobu Matsuhisa experienced many cultures and witnessed first hand the reaches of poverty and hunger. His experience influenced his efforts later in life to give back to communities through his business ventures. [2]
After graduating from high school, with fifteen years, he began working as a dishwasher at the restaurant Matsue Sushi in Shinjuku, Tokyo.[3] It was in the same restaurant, where he was trained as a Sushi master.[3] After seven years, he was invited by a regular customer, who was a Peruvian of Japanese descent, to open a Japanese restaurant in Peru. In 1973 at age 24, he moved to Lima, Peru and opened a restaurant with the same name of Matsue in partnership with his sponsor. Nobu was unable to find many of the ingredients he took for granted in Japan and had to improvise, and it was here that he developed his unique style of cuisine that incorporated Peruvian ingredients into Japanese dishes.[3] But after three years, the restaurant had to close.[3] After a short stay in Argentina, where he tried to open a new restaurant, he eventually moved to Anchorage, Alaska, and opened his own restaurant there.[3] About two weeks after the grand opening there was an electrical fire and the restaurant burned down.[4]
In 1977, he moved to Los Angeles and worked at Japanese restaurants 'Mitsuwa' and 'Oshou.' In 1987, he opened his own restaurant 'Matsuhisa' on La Cienega Boulevard in Los Angeles, California.[5] It was in the Matsuhisa he became to know Robert De Niro, who encouraged him to open a restaurant in New York.[6] By 1994, he laid the foundation to a new restaurant chain, as he opened the first 'Nobu' in Tribeca, New York[2] in a joint venture between Robert De Niro, Drew Nieporent, Meir Teper and himself.[6] In 1995 he received the James Beard Foundation Award and was nominated for it several times in the following years.[7]
Nobu has had small roles in three major films: in Casino (1995) alongside his business partner Robert De Niro, in Austin Powers in Goldmember (2002), and in Memoirs of a Geisha (2005).[8][9]
As of 2019, there are twelve Nobu hotels in several countries, with six more planned.[10][non-primary source needed]
Nobu restaurants sell Atlantic bluefin tuna, an endangered species.[11][12] As a result, from press and campaigning pressure, they offered to add a warning on their menu, but this was considered inadequate by conservationists to help the spiral of demand and market price that leads to overfishing.[13][14][15]