Love those glitzy casino vibes but hate going all the way to Niagara Falls?
Construction of Pickering Casino Resort started last year and is projected to open in two phases, with the firm stressing that the property will be a “draw for all who enjoy exceptional service, thrilling gaming options, live entertainment and diverse dining experiences”. One Toronto Gaming began the construction of Pickering Casino Resort last year and is projected to open in two phases. The first phase is slated to open in 2020 and will feature limited gaming options, while the second phase will include a full scope of gaming, dining, entertainment amenities and hotel offerings.
The GTA is moving ever closer to getting its own 'premier casino resort' in the form of Durham Live – a 1.1 million-square-foot dining, hotel, retail, entertainment, sports and casino complex connected directly to the Go Train.
Ontario Gaming GTA LP (OGGLP) announced yesterday in a press release that DLive, as it has been dubbed, is now proceeding toward the municipal permitting stage for a site near Highway 401 in Pickering, Ontario.
A render of the Durham Live casino complex at night.
No estimated start date for the project has been released at this time, but when the whole shebang is finished we can expect everything from an film studios and amphitheatres to an indoor waterpark and 150,000 square feet of luxury retail shopping space.
The complex will boast four different dining districts, according to its website, and a 'casino district' with over 330,000 sq.ft. of gaming space and a grand fountain.
It is also promised to create more than 10,000 jobs, 'particularly for young people graduating from college and university who wish to remain in the area.'
This rendering shows some of the restaurants and other buildings in the development beyond the casino.
OGGLP, which is behind this and several other casino projects, is a partnership between the Great Canadian Gaming Corporation and Toronto's own Brookfield Business Partners.
The group was selected in August by the Ontario Lottery and Gaming Corporation to operate three gaming facilities in the Greater Toronto Area: Casino Woodbine, Casino Ajax, and Great Blue Heron Casino.
The building housing the casino is the main focal point of the area.
'As part of the significantly expanded gaming and entertainment options under development as part of Durham Live, Casino Ajax will relocate when the casino resort at Durham Live is operational in late 2019.'
A new destination in the Greater Toronto Area, Pickering Casino Resort by One Toronto Gaming is poised to attract thrill seekers from near and far, offering an impressive alternative to venues in Toronto, Barrie, and Niagara Falls. The state-of-the-art Pickering Casino Resort is multi-faceted, featuring a variety of original restaurants, a boutique hotel, performance venues, ample parking, the latest slots and table games.
Given its numerous components and its size — Pickering Casino Resort presented a unique opportunity for branding and visual identification. Entro conducted thorough background research and led collaborative discovery sessions with stakeholders, the outcome of which was a strong brand strategy, with a visual identity and language that is versatile enough for all applications. Together with One Toronto Gaming, our goal was to create something bold yet elegant, a visual expression capable of distinguishing Pickering Casino Resort from its peers while working well within the One Toronto Gaming family.
The logo design is successful as it is visually striking but also rich with meaning, a layering of many parts and ideas that come together as one whole. The brand’s array of circular forms generates visual excitement, as their spiral resembles dazzling fireworks or sparks. Their motion draws the eye inward, to the abstract image at the brand’s centre. This negative space can be read multiple ways: as a ‘P’ for Pickering, as an ‘O’ for One Toronto Gaming, or as a classic symbol of the casino experience – the coin or token. To acknowledge that the resort offers a refined sense of excitement and a casually upscale experience, the form is restrained, leaving ample white space and clean, unadorned shapes.
The brand’s warm palette, graphic elements and key messages create a unique character and tone of voice that conveys the innovative and welcoming atmosphere of Pickering Casino Resort. The supporting typeface is modern, easy to read and lends itself well to all applications. The typeface used, Gotham, is geometric sans-serif typeface designed with Gotham Medium for ‘Pickering’ and Gotham Book’ for ‘Casino Resort’ to differentiate the two. There is a large contrast between these font types, and the typeface has a vertical axis. This modern and clean typographic presence not only supports the intricate identity artwork, but it also lends itself well to various applications, including signage, and enhances the recognition of the Pickering Casino Resort’s visual identity.